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"Ra.One" which screens at the Hindu Diwali festival of lights in 26 meets in October, must do more than one billion rupees ($ 20 million) and the price is one of the most ambitious - and expensive - films in Indian cinema history.
Khan says that the film - in which he plays a G. He who saves humanity from the evil villain, Ra.One - more special effects than in the 2009 James Cameron blockbuster "Avatar" is a brand and a shift in home cinema.
"This film is one of a kind," Khan told reporters in Mumbai India, The Entertainment Capital of the week. "I feel (IT) is the Indian film industry a step forward, what we did.
"After this film, I feel that there are other superheroes in our Indian films and is followed by many other actors."
The 45-year-old is one of the triumvirate Khan, Bollywood has decided that since 1990, niche as a bankable romantic lead in films like "Dilwale Dulhania Le Jayenge" (The Brave Heart gets Bride).
But he recently built in the shadow of his namesake Aamir and Salman, both of which are box office records with names like "3 Idiots", "Dabangg" (Fearless) and "The Bodyguard".
Shah Rukh Khan, the last high-profile film "My Name Is Khan" in 2009, which was celebrated in his studio when he became the first Bollywood picture is really international, but it was more successful abroad than at home.
"Om Shanti Om 'STAR can say that it is not concerned whether his latest project is successful, but his promotional tours - from the video game market marketing tie-ups and special YouTube channel - suggests otherwise.
At the present time are preferred, such as India have their own super heroes to speak - and the country is now well positioned to do so.
"Why should it be that it's only American film superhero? We (India) is the largest film producing country in the world, and I feel we have our own," he said.
"We need Harry Potter, Supermen and Spidermen here, as we used in films like" "do". Krrish "and" Drona
The last great Indian superhero movie Endhiran '(Robot) with Superstar Rajinikanth Tamil language. It was dubbed in Hindi and broke sales records.
"Krrish" (2006), with Hrithik Roshan, was the last successful Hindi language film superhero, while "Drona" (Saviour) - Diwali Offer with Abhishek Bachchan in 2008 - does not inspire people.
Both were big budget production and domestic companies, which specializes in computer-generated imagery (CGI), used his post-production expertise saw still courted by Hollywood.
Khan's own production and distribution company, Entertainment, hot peppers, has a special effects division.
Previous Western-style superhero films included a version of Hollywood "Superman" and "Mr. India", the villain, a scientist steals the formula for invisibility.
But Indian directors, producers and animators prefer, Hindu mythology of superheroes, looking especially monkeys, and Hanuman, Rama's battle between Ravana and kings.
For Khan, it shows "Ra.One", released in 3D, such as India can now compete with the best in the world.
"'Ra.One" is a salute to the technical know-how in India, "he told The Times newspaper in India September 26 interview." Made people around the world - but India is the nerve center. "AGENCY
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